From the Nightingale Collaboration, a UK-based group that is challenging misleading claims in healthcare advertising:
We know from what our supporters tell us that there are more than a few pharmacists up and down the country who still either aren’t sure what homeopathy is and even recommend it to some of their customers in the mistaken belief that it is a proven, efficacious alternative medicine. We thought we’d seize the opportunity of this time of year to try to raise awareness among high street pharmacists and their staff about homeopathy. We have sent greetings cards to the pharmacists and staff of nearly 2,000 Boots pharmacy stores up and down the country.
You can download and send your own homeopathic greeting to pharmacists here.
The campaign highlights an important difference in homeopathy regulation between countries. In the UK, the Medicines and Healthcare products Regulatory Agency (MHRA) recently ordered pharmacies to stop providing point-of-sale information on homeopathy products. That is, the regulator is prohibiting medical claims for products with no active ingredients. The opposite occurs in Canada, where Health Canada approves homeopathic products, many with specific “recommended uses”, and also deems these products to be “safe and effective”.
Homeopathy in pharmacies is an embarrassment to the profession of pharmacy, and an abuse of the trust our patients place in us. Kudos to the Nightingale Collaboration for politely asking the profession to do the right thing for patient care.