A few weeks ago I blogged about some very public criticism of pharmacy practice in the United Kingdom. I noted that pharmacies were being publicly criticized for selling homeopathy, and this was causing a public relations disaster for Boots, one of the UK’s leading pharmacy chains, and a proud vendor of homeopathy. The mockery of Boots has continued. And there’s now a new public campaign to raise awareness of the fact that homeopathy is an elaborate placebo system, and has no place in pharmacies.
Cleverly (but somewhat confusingly) called “10:23″ (Remember what that number means?) the campaign has the following goals:
The 10:23 campaign aims to raise awareness of the reality of homeopathy – how it can be proven not to work, how it can be shown to be impossible, and why it’s important to give patients the right information to allow them to make an informed decision on their healthcare.
The campaign starts in a few weeks – and they’ve already posted their open letter to Boots – here’s an excerpt:
We call upon Boots to withdraw all homeopathic products from your shelves. You should not be involved in the sale of ineffective products, because your customers trust you to do what is right for their health. Surely you agree that your commitment to excellent patient care is better served by supplying only those products whose claims can be substantiated by rigorous scientific research? Or do you really believe that Boots should be in the business of selling placebos to the sick and the injured?
The support lent by Boots to this quack therapy contributes directly to its acceptance as a valid medical treatment by the British public, acceptance it does not warrant and support it does not deserve. Please do the right thing, and remove this bogus therapy from your shelves.