I don’t normally read the freebie newspapers in Toronto as their content is the journalistic equivalent of the lead in the Toronto water supply: both slowly sap your intellect away.
But I ride public transit and those papers are littered everywhere, rolling around the TTC. So against my better judgment I picked up the paper on May 20, skipped past the article from the “holistic nutritionist” (a topic for another day) and stumbled across this advertisement:
“The Man Who Made the Whole Town Lose Weight”
Impressive headline. Reading further it turns out that “Johnny Petterson”, a local health food store owner in Alesund, Norway, had started selling mulberry leaf tablets to his customers, and they lost weight – after only 10 days. According to the advertising copy, Johnny has helped over 1500 customers lose weight. Apparently this product is for sale at major pharmacies in Canada. So it’s time to do a bit of digging into this scientific breakthrough unearthed by a health food store owner.