Hundreds of protesters will gather outside Boots pharmacies on January 30 to swallow entire bottles of homeopathic remedies and embarrass a profession that sells them in the absence of any evidence of efficacy.
A few weeks ago, I blogged about the 10:23 protest which was gathering momentum in the United Kingdom. Recall that in late 2009, a senior executive from Alliance Boots, a UK pharmacy chain, admitted that there is no clinical evidence to support homeopathic products, yet Boots sells these products strictly because of consumer demand.
Homeopathy is an elaborate placebo system of “remedies” with no active ingredients. Based on the absurd notion of “like cures like”, proponents of homeopathy believe that any substance can be an effective remedy if it’s diluted enough: raccoon fur, the sunlight reflecting off Saturn, even pieces of the Berlin Wall are all part of the homeopathic pharmacopeia. And when I say dilute, I mean dilute. The 30C “potency” is common – it’s a ratio of 10-60. You would have to give two billion doses per second, to six billion people, for 4 billion years, to deliver a single molecule of the original material. That’s dilute. Continue reading